We helped Vagabond scale their online leads, achieving a 94% increase in online enquiries in 6 months.
Challenge
Despite being one of Ireland’s best‑known tour providers, Vagabond faced challenges in maximising their digital marketing performance. Their internal team needed support to refine their digital strategy, improve campaign performance, and gain deeper insights into customer behaviour. While the brand was strong, the digital infrastructure needed to match their ambitions for growth.
Results
The impact has been transformative. Within the first year, Vagabond achieved a 97% increase in website visits, a 94% increase in website leads, and a 41% uplift in online bookings compared to the previous period. The combination of strategy, training, and execution has positioned Vagabond for long‑term, sustainable growth.
+94%
+41%
The Challenge
Despite being one of Ireland’s best‑known tour providers, Vagabond faced challenges in maximising their digital marketing performance. Their internal team needed support to refine their digital strategy, improve campaign performance, and gain deeper insights into customer behaviour. While the brand was strong, the digital infrastructure needed to match their ambitions for growth.
The Brief
To create a data‑driven, scalable digital marketing strategy that would: Upskill the in‑house team through training and consultation, improve tracking and reporting accuracy & crucially drive growth in website traffic, leads, and bookings through paid media campaigns.ut, drive more sales for less cost.
Our Approach
We began with a 3‑month strategy and training engagement, working closely with Vagabond’s marketing team. This included:
Building a comprehensive paid media strategy
Implementing advanced tracking and analytics
Developing live insight dashboards for better decision‑making
Guiding CRM best practices (with implementation handled by their team)
Once the strategy was in place, we transitioned into full management of paid campaigns across Google Ads and Paid Social. Our data‑driven optimisations focused on capturing high‑intent audiences, while continuous testing ensured efficiency and scalability.
Services Provided
Performance Marketing Strategy
Digital Marketing Strategy & Team Training
Paid Search & Paid Social Management
Advanced Tracking & Insight Dashboards
Results
The impact has been transformative. Within the first year, Vagabond achieved a 97% increase in website visits, a 94% increase in website leads, and a 41% uplift in online bookings compared to the previous period. The combination of strategy, training, and execution has positioned Vagabond for long‑term, sustainable growth.
+94%
+41%
“InDigital improved our paid media conversions and many other aspects of our marketing, we are extremely grateful for our relationship with InDigital. Long may it continue!”
