We helped Ecoplex, one of Ireland's largest solar installers grow revenue 29% and cut cost per lead by 61% by rebuilding their marketing from the ground up.
+29%
-61%
The Challenge
Ecoplex are one of Ireland's largest residential solar installers, an 8-figure business with ambitious growth targets. But their marketing had become a headache. They'd been through agencies that struggled to keep up with the pace of the business. Their ads were ticking over but not performing anywhere near their potential. They didn't have clear visibility into what was actually working. And they'd ended up using third-party channels too often to top up their leads because their own marketing wasn't always giving them confidence.
The Brief
Get the ads performing properly. Get full visibility into what's working and what's not. Get marketing backing up the ambitious sales targets. And build confidence that the business can drive its own leads without needing a backup option.
Our Approach
We kicked off with in-person workdays to really get into the business, side by side with the team, and get things rebuilt the right way. We worked on fresh targets and goals, audited all the accounts. With those insights we all had a game plan.
Google Ads was first. Full fresh campaigns and tracking. Next was Meta with a brand new approach and a special ingredient. Ecoplex hadn't done video before, so we handled full video shoots for them. Concepts, scripts, shoots, edits. Dozens of social-first videos that have been a big winner, massively driving down their cost per lead.
To give the sales team a dig out we set up email campaigns and automations to convert more of the leads coming in, and brought in call tracking so they could finally see the full picture.
The full works, plus training for the in-house team so everyone was confident in the approach going forward.
Services Provided
Google Ads Campaigns
Meta Ads Campaigns
Social First Videoshoots
Email Campaigns & Automation
Lead Tracking Overhaul
Marketing Team Training
Results
Revenue up 29%. Cost per lead down 61%. For a business doing 8 figures, those numbers make a big difference.
The ads now perform. Google and Meta both completely overhauled, with video creatives that actually get noticed. Ecoplex now generate all their leads themselves, no need for third-party backup. The team have full visibility into what's working and know exactly what to do to keep growing.
And the brand is out there. People regularly tell the sales team that they see Ecoplex everywhere.
+29%
-61%
"Our CPLs are lower than ever before, and we're selling much more now. We have a lot more control over everything. Fearghal looks at it from a bigger picture. If you're looking for a new and reliable way to grow this year, you've found the right guys."
