In just 12 months, we helped Care At Home scale their client base by 28% while growing their recruitment pipeline by 33%.
Challenge
Home care is a fast-growing but competitive space. Care At Home needed to stand out to families looking for trusted care, while also attracting skilled staff in a tight labour market.
Their old website and marketing setup just weren’t doing the job. They needed better visibility, stronger messaging, and a digital system that could reliably bring in new client enquiries, and help them keep up with the staffing to deliver that care.
Results
In just 12 months, our new strategy delivered a +28% increase in new client enquiries while strengthening recruitment with a +33% rise in qualified staff applications. These results have driven meaningful growth for Care At Home, showing the impact of a focused, data-driven digital marketing approach.
+28%
+33%
The Challenge
Home care is a fast-growing but competitive space. Care At Home needed to stand out to families looking for trusted care, while also attracting skilled staff in a tight labour market.
Their old website and marketing setup just weren’t doing the job. They needed better visibility, stronger messaging, and a digital system that could reliably bring in new client enquiries, and help them keep up with the staffing to deliver that care.
The Brief
To create a scalable paid ads system that keeps new client enquiries flowing and helpings the recruitment team bring in new applications.
Our Approach
We built a full performance marketing program for Care At Home, with a clear focus on growing their client base. First, we launched targeted ad campaigns aimed at families and individuals looking for home care services. These campaigns were designed to bring in high-quality leads and keep the pipeline full.
Next, we produced new content through on-site shoots to bring a human touch to their marketing, showing the real people and care behind their service. Finally, we designed and built a brand-new website to convert more visitors into enquiries and make it easier for potential staff to apply. The site is now the hub for all of their marketing and lead generation.
We’ve kept improving and refining every part of this system to keep results coming in, month after month.
Services Provided
Performance Marketing Strategy
Paid Search & Social Campaigns
Dedicated Recruitment Campaigns
Content Production Shoots
Website Design & Development
Results
The results speak for themselves. In just 12 months, we helped Care At Home grow their new client numbers by +28%. At the same time, we increased qualified staff applications by +33%, helping them scale their team to meet the growing demand.
+28%
+33%
“They’ve really helped us up our digital ads game. They’ve helped us hire a lot of new staff and find new clients too, and we absolutely love the website they developed for us! It’s made a real difference to our business and our ability to keep growing.”
